Sleep yourself happy

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Sleep better with Snoooze

More Sleep makes us happier, healthier and Safer.*

Most of us, however, don’t sleep enough. And on some nights, when we have big plans for tomorrow, the quality of our sleep is simply not optimal. Work-related stress & thoughts about everyday life can keep us awake for hours, before falling asleep. It is no secret that sleep deficiency is unhealthy and hurts our quality of life.

Enjoying a full natural sleep-journey through dream land, helps increase overall life expectancy and improves our performance capacity during the day. It is scientifically proven that sufficient, natural sleep makes you prettier, slimmer and more successful.

*Quote from the American Psychological Association

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In countless large-scale, clinical studies, sleep-experts confirmed that people, who sleep better (ca. 7-8 hours a day), can expect to live longer. In a recent sleep tracking study, 97% of working adults reported that they believe that enough natural sleep significantly improves their performance the next day.


People, who sleep better increase their physical and mental performance.

Our brain needs sleep the most. The various natural sleep phases help to regenerate the brain and process new information & learning collected during the day. Metabolites and waste products, which accumulate in the brain during the day, are broken down and cleaned up during sleep.

Those who suffer from sleep deficit for longer periods of time increase their risk for memory loss, or worse. There are indications that chronic sleep deficit may lead to dementia or Alzheimer’s.

Natural sleep therefore, is essential for a healthy brain function. Better natural sleep:

– Improves concentration
– Improves brain-capacity
– Helps memory capacity
– Elevates mood
– Boosts creativity

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Good sleep quality and sleep duration are important for the body to regenerate in many ways. Those who don’t sleep enough or don’t get good quality sleep often have trouble concentrating throughout their day. Not getting enough natural sleep can negatively affect vital bodily functions such as hormone production, cell renewal, activation of the immune system and the body’s detoxification of waste substances.

The obvious consequences of a lack of natural sleep are easy to recognize: pale, dry skin and dark circles under the eyes.

Sleep well for more beauty

Sleep well to help you stay skinny

Sleep well to help you be more successful


Any person’s sleep is divided into natural sleep cycles, which last for about 90 minutes during which we move through 5 different sleep stages. The first 4 stages are non-rapid eye movement (NREM) sleep of various depth. The 5th and last stage is referred to as REM (“Rapid Eye Movement”) sleep.

The deep sleep phase is important as it offers recovery. It strengthens the immune system by increasing hormone production in various areas of the brain. During deep sleep, muscles relax while blood-pressure and blood-circulation decrease. Deep sleep is of key importance as our brain consolidates what we have tried to learn during the day. NREM deep sleep is most frequent during the first half of our rest and makes up about 15-20% of our total sleeping time.

Deep sleep is interrupted by dream and REM phases (“rapid eye movement phases”). In adults, REM sleep takes about 20-25% of total sleeping time, mostly concentrated in the second half of our nightly rest. The longer our sleeping time lasts, the higher the frequency and length of our REM sleep. There are many hypotheses about the function of REM sleep. Amongst other things, it is believed that the learning process is generally closely linked to REM sleep. Information processing and stress management take place in this sleep stage. Research amongst persons with REM sleep deprivation indicates that these persons have difficulties dealing with more complex and new intellectual challenges.

While chemical sleeping pills and alcohol interfere with our natural sleep cycle and disturb the most important sleep stages, a natural sleep drink, based on herbs only promote natural sleep cycles and can thus contribute significantly to better and healthier sleep.


Exercise during the day and enjoy a light meal in the evenings

Go to bed thinking positive thoughts

Ventilate the bedroom and make sure it is dark

No electronic devices in the bedroom

Drink Snoooze® 30 minutes before bedtime


And When They Finally Do Sleep, They Often Sleep Badly, Due to Stress

According to sleep tracking studies, more than 80% of working adults don’t sleep enough. A majority sleep less than the recommended 7-9 hours of sleep, which the National Sleep Foundation recommends for a healthy life. This is alarming, especially because 78% of working adults say they need more than 8 hours of sleep to feel fit and well rested the next day. Almost everybody (97% of working adults) agree that they would perform better tomorrow if they would sleep better tonight.

More than half of all working adults surveyed say they regularly have difficulty falling asleep at night. 64% have trouble sleeping through the night, whereby women seem to be affected a little more (45%) than men (34%). Considering these facts, it is not surprising that 93% of working adults say that they feel lethargic in the morning.

Work-related stress and stress from everyday family-life are the most common reasons for sleep problems. And although almost everybody agrees that a good night’s sleep leads to better performance, most do not realize they have chronic sleep debt or sleep deficit, the cumulative effect of not getting enough sleep.


Lack of sleep feels similar to stress. This has hormonal reasons. Our adrenal glands produce stress hormones, with the brain controlling their secretion. If the brain experiences stress, adrenaline and cortisol are sent into the bloodstream in fractions of a second. While the effects of adrenaline (acceleration of cardiac and respiratory rates, perspiration, restlessness) disappear within minutes, cortisol remains active for hours. Unfortunately, these longer lasting effects of Cortisol have a negative effect on the function of almost all organ-systems in the body. Blood-pressure, blood-sugar and blood-lipids (fats) are increased as a result of increased Cortisol levels. In addition, muscle mass deteriorates, fats are stored, brain functions shrink and the immune system is weakened.

While the sleeping brain soothes our adrenal glands to dampen cortisol released, lack of sleep causes higher levels of Cortisol with extreme disadvantages:

Cortisol increases fat storage, leading to weight-gain

Cortisol weakens the Immune-system

Cortisol decreases the brain’s capacity for short-term memory

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Sleep Your Way to a Healthy Life – described by:


Jeff Illif, Neuroscientist (TEDMED 2014) – Sleep cleans the brain


Professor David Holzman, Department of Neurology, Washington Medical School. The Telegraph, Neuroscientist (July 2017) – Sleep-deficit is a key contributor to Alzheimer’s


R. Foster, Circadian Neuroscientist (TED) – Good Sleep is Good Therapy: an effective way to battle lack of concentration, depression and cognitive decline, especially as we age.


Matthew Walker - Why we sleep? Because it enhances memory and makes you more creative. Because it keeps you slim and makes you look more attractive. Because it protects you from cancer and dementia and wards off the flu and the common cold. you’ll even feel happier. Interested?


Arianna Huffington - “The Sleep Revolution” – “How to succeed? Get more sleep. We women, should literally sleep our way to the top.”


Dan Gartenberg – “The brain benefits of deep sleep. And how to get more of it. Deep sleep delta waves are a marker of biological youth. Getting more of them might help preserve our brain.”


Hans Vriens - Good sleep with full natural sleep cycles for about eight hours is key to winning everywhere.


Hans Vriens - It's true that if you sleep longer and better according to your natural sleep cycles, you will become more beautiful.


Hans Vriens in Cincinnati - If you want to stay healthy you have to do good nutrition and exercise. More important: You have to sleep well to stay healthy and focused.

Scientific Studies on Sound Sleep


Sleep loss exacts a toll on the mind as well as the body


For highest mental performance during the day, our brains have to go “offline” at night.


A person’s quality of life can be disrupted due to many different reasons. One important, yet underestimated cause for that is sleep loss


If you want to raise performance—both your own and your organization’s—you need to pay attention to your sleep deficit, a fundamental biological issue


Sleep deprivation has major effects on the homeostatic regulation of sleep, but only minor effects (if any) on the circadian pacemaker


A well-rested brain is a happy brain


More Sleep Would Make Us Happier, Healthier and Safer


Good sleep is essential for a younger-looking and healthy glowing skin as the growth hormones released during deep sleep phases stimulate skin regeneration and collagen production.

Publications about sleep & happiness


Arianna Huffington – The Sleep Revolution: Transforming your life, one night at a time


Daniel Glick - The Experts Take On: The Lost Art of Sleep


Shawn Stevenson – Sleep Smarter! 21 Essential Strategies to Sleep Your Way To a Better Body, Better Health, and Bigger Success


Matthew Walker - Why we sleep – unlocking the power of sleep & dreams


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