How did the idea of Snoooze® come about?

Snoooze (US) / How did the idea of Snoooze® come about?

How did the idea of Snoooze® come about?

*We do not like to admit it, but it is what it is: Sometimes, we are stressed and we can’t fall asleep, knowing that we need sleep. This happens especially when we have big plans or the next day, which can stress us even more. If we finally do fall asleep, the stress wakes us up at night. We look at the clock, get up, lie down and the cycle continues, not finding sleep. The stress makes it difficult to have a good night’s rest. The next morning, we feel tired and unfocused. And we know we could feel better if we’d only slept well.

*Realizing that I am not the only one. Realizing that 7 out of 10 working adults regularly have these types of nights and days were the trigger for developing Snoooze! Since then, I have searched around the world for a natural sleep aid that could give me happy days without side-effects.  We researched, analyzed and collected countless sleep studies. And we tried hundreds of sleeping aids. The result: we can help people to sleep better and be happier the next day, naturally.

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